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Engaging CSPs through Microsoft Marketplace
Solgari is a Microsoft ISV and we have just published our transactable Solgari for Microsoft Teams solution on Azure and AppSource market places. It is an an all-channel digital contact center solution that turns Teams into an agent end-point for customer service service and sales. We are going to bring this out to CSPs…
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Twelve Days of Marketplace Part 1
In this post, I will be sharing a series of articles written by ANZ PDM, Matt Furse, called the "Twelve Days of Marketplace". In this series, Matt dives into his thoughts on B2B cloud marketplaces in 2022. This will be shared over multiple posts, but here are the first four for your enjoyment. 1st Day of Marketplace- One…
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Best Practices to Accelerate Growth
Hi All, My name is Kristin Bourassa and I am on the Microsoft team here at Tackle. Last week, Brian Levenson (@bl) interviewed Paul Horn from Nasuni on marketplace, co sell, partnerships and best practices to accelerate growth. If you have time to check it out, you should! Link to the On Demand Webinar below: Question for…
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Multi currency deals in Azure Marketplace
I don't work with AWS or Google, so I am not sure how they handle exchange rates or if they do it differently than Azure. We transacted our first international deal last week with a customer in Australia and when I received payout notification from Microsoft this week there was a surprise, in that the payout is 15k less…
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ATTN Multi-Cloud Sellers - Let’s talk best practices
We’ve received some questions from ISVs recently about how to get started on the multi-cloud selling journey all the way through to how to optimize and scale multi-cloud selling efforts. I thought I’d tap into this community’s knowledge and see if we can crowdsource some best practices and tips on this topic. Share your…
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Free Trials - lean in or leave them alone?
We'd love to hear everyone's perspective on marketplace Free Trial offerings . Have they benefitted your organizations GTM motion? Did you try it and it flopped? Your stories on lessons learned would really benefit this community. Please share!
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Including multiple SKU's and pricing tiers in an offer listing
I am trying to wrap my head around how we should build out our SaaS offer listing in preparation for MPPO to become available. We do almost all business through disti's/resellers. As such, the Azure Marketplace only fits for a limited number of deals today. I want to be sure we are building the foundation correctly so we…
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User Based Pricing : Public Offers Vs Private Offers
Public Offers are required for all Marketplaces - however it seems that relying on Public Offers for services that are not metered and tied directly to Cloud resources is not particularly popular. Assuming that there are no custom discounts or negotiated pricing (which may not apply to many sellers - but let's make that…
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ISV Success with Microsoft and Tackle
Hello everyone! I am Jen Murphy, a Director here at Tackle working with the team leading our Microsoft partnership. On Tuesday, November 29, I'd like to invite you to join @bl (Brian Levenson), Director of Product Marketing, and I as we present an overview of Tackle and our partnership with Microsoft as part of Microsoft's…
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Co-selling with Microsoft
You might have caught this one on LinkedIn or on our Blog, but I thought I'd share it here too. The Tackle team has developed a guide to help you get the most out of co-selling with Microsoft. You can read the full guide here. These are the best practices we shared for getting the most out of the Microsoft partnership:…
