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Identifying Marketplace Opportunities - How do you evaluate your pipeline?
Many companies employ different tactics to identify transactions ideal for Marketplace (likelihood to buy, data analytics, conversational data, etc). How does your team do it today? Are you looking for some ideas in this area? Drop a comment below so we can crowdsource some ideas! Tagging a few folks for insights:…
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Achieving that first Marketplace transaction - What made the difference?
Right now, many Tackle customers are doing the work to book that first deal via Marketplace and as you might already know, there are a lot of moving parts that need to be activated to get there. Let's use this thread as an opportunity to support our fellow ISVs and crowdsource a list of important mechanisms or motions…
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How does Marketplace fit into your organization's GTM strategy planning?
We've seen cloud marketplaces evolve from a transaction vehicle to a lead revenue generating channel with sales, marketing, and alliance teams working together to grow revenue and build a solid cloud digital selling strategy. I'd love to hear how you and your MP program fit into the the overall Sales & Marketing GTM…
