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AWS Co-Sell 101: Meet the Team!
👋 Hi, Tackle Community! We’re V and Karen, and we handle Tackle’s co-sell relationship with AWS. On a daily basis, this means supporting deal acceleration conversations between our reps and AWS account teams, conducting Account Mapping sessions to uncover new pipeline, and leading presentations to AWS sales teams on how…
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How did you promote your listing?
What communication strategies did your team use to promote your presence on MP? Which channels were most effective?
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APN Central 2.0 - Have you made the switch?
After many years of partnering with AWS, I've seen a few iterations of what the partner hub experience looks like and candidly I think we, and our friends at AWS, would all agree it was time for a refresh. Enter APN Central 2.0! Have you had a chance to check it out yet? I manually forced the switch for the Tackle account…
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Reflections on re:invent
I must say, as my 6th AWS re:Invent experience, this was by far my favourite. As I reflect on my time at re:invent I think it tallied up to something like this... 50% meetings with AWS executive leadership discussing how we can help AWS partners in 2023 to scale their co-sell and marketplace success - better together! 25%…
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Best Practices to Accelerate Growth
Hi All, My name is Kristin Bourassa and I am on the Microsoft team here at Tackle. Last week, Brian Levenson (@bl) interviewed Paul Horn from Nasuni on marketplace, co sell, partnerships and best practices to accelerate growth. If you have time to check it out, you should! Link to the On Demand Webinar below: Question for…
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Free Trials - lean in or leave them alone?
We'd love to hear everyone's perspective on marketplace Free Trial offerings . Have they benefitted your organizations GTM motion? Did you try it and it flopped? Your stories on lessons learned would really benefit this community. Please share!
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Practical advice from top sellers on Cloud Marketplaces
In our most recent blog, we've featured several accomplished Marketplace sellers who also happen to be members of our community! They've shared some advice to help sellers like you take your Cloud GTM strategy to the next level 🚀. Here are the top 5 tips provided by companies that have built and scaled successful…
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How does Marketplace fit into your organization's GTM strategy planning?
We've seen cloud marketplaces evolve from a transaction vehicle to a lead revenue generating channel with sales, marketing, and alliance teams working together to grow revenue and build a solid cloud digital selling strategy. I'd love to hear how you and your MP program fit into the the overall Sales & Marketing GTM…
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Is anyone thinking about using AWS Marketplace SaaS Free Trials?
First time poster, long time Tackler! 👋 I'm Lauren, Sr. Director of Partnerships, I manage Tackle's relationship with AWS. I’ve been having this conversation with a few Saas ISVs about how they intend to leverage free trials in their overall marketplace motion and was curious if anyone here has given it some thought, or…
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Better together with Google
Has anyone successfully built a better together story with Google? I'd love to hear what's worked for your company or any recommendations you have.
