Co-Sell 101: Set the Stage 🎭
Tackle Community, hello! Last time, you heard from us about the value of registering deals in ACE. Let’s now walk through steps to make the most out of each co-sell interaction you have with AWS sellers. 💪 The Intro Once your opportunity has been accepted in ACE, you can now introduce yourself/your sellers to the aligned…
AWS Co-Sell 101: Meet the Team!
👋 Hi, Tackle Community! We’re V and Karen, and we handle Tackle’s co-sell relationship with AWS. On a daily basis, this means supporting deal acceleration conversations between our reps and AWS account teams, conducting Account Mapping sessions to uncover new pipeline, and leading presentations to AWS sales teams on how…
How do you manage ACE opportunities?
In our last Marketplace Meetups session about co-sell with AWS, the following question was asked: What tools are you using (if any) to manage ACE opportunities? We ended up having a discussion about it but I'd love to hear from other ISVs who work with ACE to see if you have any tips or insight to add here. Comment below!
Reflections on re:invent
I must say, as my 6th AWS re:Invent experience, this was by far my favourite. As I reflect on my time at re:invent I think it tallied up to something like this... 50% meetings with AWS executive leadership discussing how we can help AWS partners in 2023 to scale their co-sell and marketplace success - better together! 25%…
GCP Deal Registration & Co-sell Motion - How do you manage?
We're curious, given the more manual nature of GCP's deal registration process, how have you built a program for GCP deal registration and field outreach? Any tips to share that helped you scale?
Best Practices to Accelerate Growth
Hi All, My name is Kristin Bourassa and I am on the Microsoft team here at Tackle. Last week, Brian Levenson (@bl) interviewed Paul Horn from Nasuni on marketplace, co sell, partnerships and best practices to accelerate growth. If you have time to check it out, you should! Link to the On Demand Webinar below: Question for…
CPPO: Best practices + blockers
Hi all, Seeq's first re-seller partner is in the process of signing up for CPPO. This is a big step (in the right direction) as many of our re-sellers have medium-low cloud fluency, however a few are beginning to introduce the AWS Marketplace as a way to purchase Seeq to their customers. On the other hand, the few…
How does Marketplace fit into your organization's GTM strategy planning?
We've seen cloud marketplaces evolve from a transaction vehicle to a lead revenue generating channel with sales, marketing, and alliance teams working together to grow revenue and build a solid cloud digital selling strategy. I'd love to hear how you and your MP program fit into the the overall Sales & Marketing GTM…
Co-selling with Microsoft
You might have caught this one on LinkedIn or on our Blog, but I thought I'd share it here too. The Tackle team has developed a guide to help you get the most out of co-selling with Microsoft. You can read the full guide here. These are the best practices we shared for getting the most out of the Microsoft partnership:…