AWS CPPO Adoption - What worked well? Areas of friction? What would you change?
In 2022, 55% of enterprise survey respondents said they viewed channel partners as complementary to Marketplace. For sellers in the enterprise segment, 80% of their Marketplace deals had some level of channel partner involvement and expect that to increase this year. Sellers essentially want both choices, Channel Partners…
Reflections on re:invent
I must say, as my 6th AWS re:Invent experience, this was by far my favourite. As I reflect on my time at re:invent I think it tallied up to something like this... 50% meetings with AWS executive leadership discussing how we can help AWS partners in 2023 to scale their co-sell and marketplace success - better together! 25%…
CPPO: Best practices + blockers
Hi all, Seeq's first re-seller partner is in the process of signing up for CPPO. This is a big step (in the right direction) as many of our re-sellers have medium-low cloud fluency, however a few are beginning to introduce the AWS Marketplace as a way to purchase Seeq to their customers. On the other hand, the few…
New!! AWS Marketplace Channel Seller Renewal Playbook
Hi folks, channel sales in AWS Marketplace has been a really hot topic and AWS just released this *new* playbook for sellers who are looking for renewal best practices. I like this quite a bit, they've made the workflow really straightforward and I agree with the best practices they've added here. I 100% agree with…
Channel partner visibility
How do you work with your channel partners and resellers to gain visibility in the sales process?