AWS CPPO Adoption - What worked well? Areas of friction? What would you change?
In 2022, 55% of enterprise survey respondents said they viewed channel partners as complementary to Marketplace. For sellers in the enterprise segment, 80% of their Marketplace deals had some level of channel partner involvement and expect that to increase this year. Sellers essentially want both choices, Channel Partners…
CPPO: Best practices + blockers
Hi all, Seeq's first re-seller partner is in the process of signing up for CPPO. This is a big step (in the right direction) as many of our re-sellers have medium-low cloud fluency, however a few are beginning to introduce the AWS Marketplace as a way to purchase Seeq to their customers. On the other hand, the few…
New!! AWS Marketplace Channel Seller Renewal Playbook
Hi folks, channel sales in AWS Marketplace has been a really hot topic and AWS just released this *new* playbook for sellers who are looking for renewal best practices. I like this quite a bit, they've made the workflow really straightforward and I agree with the best practices they've added here. I 100% agree with…
CPPO & sales enablement
How do you train your sales ops teams to manage CPPO deals?