AWS CPPO Adoption - What worked well? Areas of friction? What would you change?
In 2022, 55% of enterprise survey respondents said they viewed channel partners as complementary to Marketplace.
For sellers in the enterprise segment, 80% of their Marketplace deals had some level of channel partner involvement and expect that to increase this year. Sellers essentially want both choices, Channel Partners and Cloud Marketplaces.
As you’ve leveraged the AWS CPPO process, what’s made this motion successful in your organizations and what are your top areas of friction?