What communication strategies did your team use to promote your presence on MP? Which channels were most effective?
We at Datometry use Microsoft's own Marketplace Rewards benefits - specifically, the Marketplace Rewards testimonial, featured placement in the Azure Marketplace blog, and amplification of both by Microsoft through its social media.
Externally: similar to Datomtery, Seeq leverages the Marketplace Rewards benefits for featured placement in the Azure Marketplace blogs. For the AWS Marketplace, we're in the AWS Marketplace Seller GTM program that allocates funding and resources to build new AWS Marketplace assets and launch email & digital campaigns to ultimately drive net new views to our AWS Marketplace listing.
Internally: Share cosell and marketplace success through emailed win wires. Ask a sales person to speak during a team meeting about their recent cosell and marketplace sucess.
Thanks for that insight @joey.meucci and @v-danlan!
I thought I'd add a resource that our Tackle team put together to help our customers market their Marketplace listing. You'll find a lot of additional advice for promotion in this PDF.