How does Marketplace fit into your organization's GTM strategy planning?

jbm Tackle Employee
5 Insightfuls 5 Likes First Comment
edited November 2022 in Cloud Go-To-Market

We've seen cloud marketplaces evolve from a transaction vehicle to a lead revenue generating channel with sales, marketing, and alliance teams working together to grow revenue and build a solid cloud digital selling strategy.

I'd love to hear how you and your MP program fit into the the overall Sales & Marketing GTM strategy & planning? Additionally, how did (or do) you measure success in the early days versus your more scaled days?

(@joey.meucci @michael.musselman @sunny.ho @sherren )