CPPO: Best practices + blockers
Seeq's first re-seller partner is in the process of signing up for CPPO. This is a big step (in the right direction) as many of our re-sellers have medium-low cloud fluency, however a few are beginning to introduce the AWS Marketplace as a way to purchase Seeq to their customers.
On the other hand, the few re-sellers introducing AWS Marketplace don't actively cosell with AWS.
Is this backwards? Should our re-sellers find success in coselling before starting CPPO?
I'd like to hear how other marketplace leaders introduce CPPO to their re-sellers, scale to additional re-sellers, and any other blockers you've experienced.
-Joey Meucci, Seeq Corporation